Strategic Consulting

  • Dyrberg/Kern

    Mailing campaign for the Danish producer of top-quality fashion jewellery

  • Deutsche Bank

    Deutsche Bank brochure, part of the 2009-2011 overhaul of its image

  • Slee Mainz

    Product brochure for Mainz's medical device manufacturer SLEE, 2011

  • jung. Furniture

    Mailing campaign for Mainz's dealer of high-class furniture and accessories

  • Berlin philharmonic horn quartet

    CD production, design and marketing, commissioned by Gebr. Alexander Mainz

  • Deutsche Bank Works Sports

    Challenge cups for Deutsche Bank Streamligned acrylic polygon, 33 cm height.

Sometimes you cannot see the forest for the trees. Can you see the forest? Do you know what your company actually represents – and how your customers actually perceive your business? These key questions form the start of our work together.

You know what you’re doing. You know your products. You know your services. But do you know the motivation for why your company exists? And we mean beyond the point “of making money”. With you we analyse and identify your brand essence and find the decisive factors. What exactly are your competitive advantages? Do you work more efficiently than your competitors? How useful is your service in real terms? Is your product better – or just cheaper in comparison?

Next, we look at your company through the eyes of your customers. Do your customers know your company’s motivation? Perhaps your customers have a very different picture of you to your own. They may buy your products for completely different reasons than you assume (which is not necessarily bad).

Two views – one perspective!

This analysis provides us with two images. One image shows your company and your own view of things, how you see yourself and how you place yourself. The other image shows the brand of your company and how your customers perceive it.

Are these images consistent or are there differences?

At this point our consultation begins in earnest. With these findings, we will make a decision with you on what direction your strategic communication will take: Will we enhance the core message of your brand, so that it becomes clearer – or understandable at all?

 

 

 

References

100 Guldenmühle
adterra
al Cortile
Alpha Fenice
alphatechnik
Asador el Toro
barth + associates
Berzelius
Bootshaus Mainz
Boutsen Aviation
Çeledir-Massini, Rechtsanwälte
Collecta Research
Deka Investmentfonds
Dental Design
Deutsche Bank Gruppe
Ducati Frankfurt
Dyrberg/Kern
ENTEGA
Eva Eppard
Frank Buchholz
Frank Widmann, Fotograf
Fresenius AG
GEA Kühlturmbau
Gebr. Alexander Mainz
General Motors Europe
Hitachi Powertools
Hoechst GmbH
Impression Prigge
Incontro
jung.
Kawasaki Deutschland
Kistenpfennig Consulting
Kistenpfennig Stiftung
Kupferbergterrassen
Mainsped
Mainzer Ruderverein
Martin Bauer Gruppe
Meinlschmid
Messe München
Nike Deutschland
Northern Performance
Novartis
Noxbox
Omnigena
Peugeot
PriceWaterhouseCoopers
ROBOD SA.
Rosenstein|Kirsch
SAP AG Electronic Markets
SLEE Mainz
Tailor Made Consulting
Theresianum Gymnasium Mainz
unit:consult
Wabacom
ZDF Enterprises