You know what you’re doing. You know your products. You know your services. But do you know the motivation for why your company exists? And we mean beyond the point “of making money”. With you we analyse and identify your brand essence and find the decisive factors. What exactly are your competitive advantages? Do you work more efficiently than your competitors? How useful is your service in real terms? Is your product better – or just cheaper in comparison?
Next, we look at your company through the eyes of your customers. Do your customers know your company’s motivation? Perhaps your customers have a very different picture of you to your own. They may buy your products for completely different reasons than you assume (which is not necessarily bad).
This analysis provides us with two images. One image shows your company and your own view of things, how you see yourself and how you place yourself. The other image shows the brand of your company and how your customers perceive it.
Are these images consistent or are there differences?
At this point our consultation begins in earnest. With these findings, we will make a decision with you on what direction your strategic communication will take: Will we enhance the core message of your brand, so that it becomes clearer – or understandable at all?
Asador el Toro
barth + associates
Deutsche Bank Gruppe
Frank Widmann, Fotograf
Gebr. Alexander Mainz
General Motors Europe
Martin Bauer Gruppe
SAP AG Electronic Markets
Tailor Made Consulting
Theresianum Gymnasium Mainz